PCD stand for Propaganda cum Distribution. This marketing term is used in Pharma Industry. This segment of business provides lots of opportunity for both PCD Pharma Company and Pharma Franchise. In the agreement of franchise it is stated that right of marketing and sales given to the franchise company to increase sales and profit of the product in given territory.
The PCD business segment is not new to the industry and still it is becoming one of the best profitable businesses. It is like to franchisee business. The only difference is overall size of business. In pharma franchise large units need large target and investment also it operates for bigger area but PCD business works only for small area and less units with no targets and small investments.
PCD Pharma Franchise business also depends on the working of distributorship. They can be also subdivided according to scope of business
The division of this business has large scope and involves different profiles from medicine, Ayurvedic and homeopathic distributor, surgical distributor, OTC distributor, chain Pharmacy and health supplement distributor.
PCD pharma franchise business also includes profiles of chemist as well as the retailers. The scale includes medical pharmacy which in turn covers hospital area, pharmacy covers residential areas.